Jordan’s on-court excellence, off-court charm made for the perfect combination

Michael Jordan was the prototypical champion, winning six NBA titles with the Chicago Bulls and hosts of other league and playoffs MVP awards. MJ consistently led the league in scoring and was perhaps one of the league’s greatest defenders. But just as important as all the points scored and titles won was his charm, which made him the most sought-after endorser of all time. It is perhaps this rare combination of ability and personality that pushed Jordan ahead of a century’s worth of champions.